Araştırma Makalesi
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A Study On Shopping Malls Performance Criterias Analysis Using AHP Method

Yıl 2020, Cilt: 23 Sayı: 1, 85 - 95, 01.03.2020
https://doi.org/10.2339/politeknik.473568

Öz

In recent years, with the increase in the number of
shopping centers and consumer expectations, comprehensive research on the
performance evaluation of shopping centers has started to be needed. In the
performance evaluation process, it is very important to determine the correct
measurement criteria. In this study, the performance measurement criteria were
determined by reviewing the literature and interviewing experts and managers in
the shopping center sector. In the next step, the Analytical Hierarchy Process
(AHP), a multi-criteria decision making (MCDM) method, was used to determine
the significance levels of these criteria and a new performance index model was
hereby developed. The proposed method consists of a total of 140 criteria
including six main criteria (green building, investors, visitors, tenants,
shopping mall turnover, and social life) and 134 sub-criteria. As far as we
know, this study is the first to propose a model for measuring the performance
of shopping malls.

Kaynakça

  • [1] Gottdiener M., “Postmodern semiotics: material culture and the forms of postmodern life”, İmge bookstore, Ankara, (1995).
  • [2] Ceylan R., “Performance analysis of shopping malls within mixed use real estate projects through a sustaınable framework: a methodological proposal for Istanbul case”,Yıldız Teknik University Department of City and Regional Planning, MSc. Thesis, (2016).
  • [3] Bajo J., Corchado J.M., Paz Y.D., Paz J.F.,Rodriguez, S.,Martín, Q.,Abraham,A., “Shomas: ıntelligent guidance and suggestions in shopping centres”, Applied Soft Computing 9(2),851-862, (2009).
  • [4] Cengiz E. and Özden B., “A study aimed at identifying the major shopping centers and consumers' attitudes with large shopping in retailing”, Ege University Faculty of Economics and Administrative Sciences, 2(1),65-78, (2002).
  • [5] Köksal Y. and Aydın E.E.,“A Comperative Investigation On Shopping Mall Perception Of Consumers: The Case Of Lakes Area”, Int. Journal of Management Economics and Business, 11(24), 231-248, (2015).
  • [6] Reynolds K. E., Ganesh J. and Luckett, M.,”Traditional malls vs. factory outlets: comparing shopper typologies and ımplications for retail strategy”, Journal of Business Research, 55(9), 687–96, (2002).
  • [7] İbicioğlu H.,” Shopping centers: an ınvestigation on demographic effect and customer attitudes”, Süleyman Demirel University Journal of Faculty of Economics and Administrative Sciences, 10(1),43-55, (2005).
  • [8] Akat,Ö., Taşkın Ç. and Özdem A., “Buying behaviour of international shopping center consumers: an application in Bursa”, Journal of Anadolu University Social Sciences 2, pp.13-30.
  • [9] Haj-Salem N., Chebat J.C., Michon R. and Oliveira S.,” Why male and female shoppers do not see mall loyalty through the same lens? the mediating role of self-congruity”, Journal of Business Research,69(3),1219–27,(2016).
  • [10] Mittal A. and Jhamb D.,"Determinants of shopping mall attractiveness: the ındian context", Procedia Economics and Finance, 37(16), 386–90, (2016). [11] Anselmsson J.,”Effects of shopping centre re-ınvestments and ımprovements on sales and visit growth”, Journal of Retailing and Consumer Services 32,139–50,(2016). [12] El-Abda W., Kamelb B.,Afifya M. and Dorraa M.,”Assessment of skylight design configurations on daylighting performance in shopping malls: a case study,” Solar Energy, 170,358–368,(2018).
  • [13] Morrison M., Gan S., Dubelaar C. and Oppewal H., “In-store music and aroma influences on shopper behavior and satisfaction”, Journal of Business Research, (2010).
  • [14] Yavetz V., Iris., Gilboa S., “The effect of service scape cleanliness on customer reaction, services marketing quarterly”, Vol. 31, No. 2, pp.213-234, (2010).
  • [15] Ngai K.L., “The determinants of shopping centre performance: a regressive-expert system”, Ph.D Dissertation, University of Hong Kong, (2007).
  • [16] Zacharias J., Schinazi V., “The impact of an entertaintment retrofit on the performance of shopping center”, Journal Of Shopping Center Research, pp. 29-44, (2003).
  • [17] Yiu C., Yau Y., “An ecological framework for the strategic positioning of a shopping mall’’, Journal of Retail & Leisure Property, 5(4), pp. 270-280, (2005).
  • [18] Reikli M., “The key of success in shopping centers: composing elements of shopping centers and their strategic fit”, Ph.D Dissertation, Corvinus University of Budapest, (2012).
  • [19] Dey P.K., “Managing project risk using combined analytic hierarchy process and risk map”, Applied Soft Computing, Vol. 10, No.4, pp. 990-1000, (2010).
  • [20] Srdjevic B. and Srdjevic,Z., “Synthesis of individual best local priority vectors in AHP-group decision making”, Applied Soft Computing, 13, pp.2045-2056, (2013).
  • [21] Saaty T.L., “Axiomatic foundation of the analytic hierarchy process”, Management Science 32 (7), pp.841-855, (1986).
  • [22] Saaty T.L., “How to make a decision: the analytic hierarchy process”, European Journal of Operational Research 48 (1), pp.9-26, (1990).
  • [23] Saaty T.L., “The analytic hierarchy and analytic network measurement processes: applications to decisions under risk”, European Journal of Pure and Applied Mathematics, Vol 1, No 1, pp.125, (2008).
  • [24] Erkip F. and Özüduru B., “Retail development in turkey: an account after two decades of shopping malls in the urban scene’’, Propla, pp. 391: 33, (2015).

A Study On Shopping Malls Performance Criterias Analysis Using AHP Method

Yıl 2020, Cilt: 23 Sayı: 1, 85 - 95, 01.03.2020
https://doi.org/10.2339/politeknik.473568

Öz

In recent years, with the increase in the number of
shopping centers and consumer expectations, comprehensive research on the
performance evaluation of shopping centers has started to be needed. In the
performance evaluation process, it is very important to determine the correct
measurement criteria. In this study, the performance measurement criteria were
determined by reviewing the literature and interviewing experts and managers in
the shopping center sector. In the next step, the Analytical Hierarchy Process
(AHP), a multi-criteria decision making (MCDM) method, was used to determine
the significance levels of these criteria and a new performance index model was
hereby developed. The proposed method consists of a total of 140 criteria
including six main criteria (green building, investors, visitors, tenants,
shopping mall turnover, and social life) and 134 sub-criteria. As far as we
know, this study is the first to propose a model for measuring the performance
of shopping malls.

Kaynakça

  • [1] Gottdiener M., “Postmodern semiotics: material culture and the forms of postmodern life”, İmge bookstore, Ankara, (1995).
  • [2] Ceylan R., “Performance analysis of shopping malls within mixed use real estate projects through a sustaınable framework: a methodological proposal for Istanbul case”,Yıldız Teknik University Department of City and Regional Planning, MSc. Thesis, (2016).
  • [3] Bajo J., Corchado J.M., Paz Y.D., Paz J.F.,Rodriguez, S.,Martín, Q.,Abraham,A., “Shomas: ıntelligent guidance and suggestions in shopping centres”, Applied Soft Computing 9(2),851-862, (2009).
  • [4] Cengiz E. and Özden B., “A study aimed at identifying the major shopping centers and consumers' attitudes with large shopping in retailing”, Ege University Faculty of Economics and Administrative Sciences, 2(1),65-78, (2002).
  • [5] Köksal Y. and Aydın E.E.,“A Comperative Investigation On Shopping Mall Perception Of Consumers: The Case Of Lakes Area”, Int. Journal of Management Economics and Business, 11(24), 231-248, (2015).
  • [6] Reynolds K. E., Ganesh J. and Luckett, M.,”Traditional malls vs. factory outlets: comparing shopper typologies and ımplications for retail strategy”, Journal of Business Research, 55(9), 687–96, (2002).
  • [7] İbicioğlu H.,” Shopping centers: an ınvestigation on demographic effect and customer attitudes”, Süleyman Demirel University Journal of Faculty of Economics and Administrative Sciences, 10(1),43-55, (2005).
  • [8] Akat,Ö., Taşkın Ç. and Özdem A., “Buying behaviour of international shopping center consumers: an application in Bursa”, Journal of Anadolu University Social Sciences 2, pp.13-30.
  • [9] Haj-Salem N., Chebat J.C., Michon R. and Oliveira S.,” Why male and female shoppers do not see mall loyalty through the same lens? the mediating role of self-congruity”, Journal of Business Research,69(3),1219–27,(2016).
  • [10] Mittal A. and Jhamb D.,"Determinants of shopping mall attractiveness: the ındian context", Procedia Economics and Finance, 37(16), 386–90, (2016). [11] Anselmsson J.,”Effects of shopping centre re-ınvestments and ımprovements on sales and visit growth”, Journal of Retailing and Consumer Services 32,139–50,(2016). [12] El-Abda W., Kamelb B.,Afifya M. and Dorraa M.,”Assessment of skylight design configurations on daylighting performance in shopping malls: a case study,” Solar Energy, 170,358–368,(2018).
  • [13] Morrison M., Gan S., Dubelaar C. and Oppewal H., “In-store music and aroma influences on shopper behavior and satisfaction”, Journal of Business Research, (2010).
  • [14] Yavetz V., Iris., Gilboa S., “The effect of service scape cleanliness on customer reaction, services marketing quarterly”, Vol. 31, No. 2, pp.213-234, (2010).
  • [15] Ngai K.L., “The determinants of shopping centre performance: a regressive-expert system”, Ph.D Dissertation, University of Hong Kong, (2007).
  • [16] Zacharias J., Schinazi V., “The impact of an entertaintment retrofit on the performance of shopping center”, Journal Of Shopping Center Research, pp. 29-44, (2003).
  • [17] Yiu C., Yau Y., “An ecological framework for the strategic positioning of a shopping mall’’, Journal of Retail & Leisure Property, 5(4), pp. 270-280, (2005).
  • [18] Reikli M., “The key of success in shopping centers: composing elements of shopping centers and their strategic fit”, Ph.D Dissertation, Corvinus University of Budapest, (2012).
  • [19] Dey P.K., “Managing project risk using combined analytic hierarchy process and risk map”, Applied Soft Computing, Vol. 10, No.4, pp. 990-1000, (2010).
  • [20] Srdjevic B. and Srdjevic,Z., “Synthesis of individual best local priority vectors in AHP-group decision making”, Applied Soft Computing, 13, pp.2045-2056, (2013).
  • [21] Saaty T.L., “Axiomatic foundation of the analytic hierarchy process”, Management Science 32 (7), pp.841-855, (1986).
  • [22] Saaty T.L., “How to make a decision: the analytic hierarchy process”, European Journal of Operational Research 48 (1), pp.9-26, (1990).
  • [23] Saaty T.L., “The analytic hierarchy and analytic network measurement processes: applications to decisions under risk”, European Journal of Pure and Applied Mathematics, Vol 1, No 1, pp.125, (2008).
  • [24] Erkip F. and Özüduru B., “Retail development in turkey: an account after two decades of shopping malls in the urban scene’’, Propla, pp. 391: 33, (2015).
Toplam 22 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Mühendislik
Bölüm Araştırma Makalesi
Yazarlar

Emine Elif Nebati 0000-0002-3950-4279

İsmail Ekmekçi 0000-0002-2247-2549

Yayımlanma Tarihi 1 Mart 2020
Gönderilme Tarihi 22 Ekim 2018
Yayımlandığı Sayı Yıl 2020 Cilt: 23 Sayı: 1

Kaynak Göster

APA Nebati, E. E., & Ekmekçi, İ. (2020). A Study On Shopping Malls Performance Criterias Analysis Using AHP Method. Politeknik Dergisi, 23(1), 85-95. https://doi.org/10.2339/politeknik.473568
AMA Nebati EE, Ekmekçi İ. A Study On Shopping Malls Performance Criterias Analysis Using AHP Method. Politeknik Dergisi. Mart 2020;23(1):85-95. doi:10.2339/politeknik.473568
Chicago Nebati, Emine Elif, ve İsmail Ekmekçi. “A Study On Shopping Malls Performance Criterias Analysis Using AHP Method”. Politeknik Dergisi 23, sy. 1 (Mart 2020): 85-95. https://doi.org/10.2339/politeknik.473568.
EndNote Nebati EE, Ekmekçi İ (01 Mart 2020) A Study On Shopping Malls Performance Criterias Analysis Using AHP Method. Politeknik Dergisi 23 1 85–95.
IEEE E. E. Nebati ve İ. Ekmekçi, “A Study On Shopping Malls Performance Criterias Analysis Using AHP Method”, Politeknik Dergisi, c. 23, sy. 1, ss. 85–95, 2020, doi: 10.2339/politeknik.473568.
ISNAD Nebati, Emine Elif - Ekmekçi, İsmail. “A Study On Shopping Malls Performance Criterias Analysis Using AHP Method”. Politeknik Dergisi 23/1 (Mart 2020), 85-95. https://doi.org/10.2339/politeknik.473568.
JAMA Nebati EE, Ekmekçi İ. A Study On Shopping Malls Performance Criterias Analysis Using AHP Method. Politeknik Dergisi. 2020;23:85–95.
MLA Nebati, Emine Elif ve İsmail Ekmekçi. “A Study On Shopping Malls Performance Criterias Analysis Using AHP Method”. Politeknik Dergisi, c. 23, sy. 1, 2020, ss. 85-95, doi:10.2339/politeknik.473568.
Vancouver Nebati EE, Ekmekçi İ. A Study On Shopping Malls Performance Criterias Analysis Using AHP Method. Politeknik Dergisi. 2020;23(1):85-9.
 
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